The dismal sales performance saw Holden slip to the ninth best-selling brand in Australia. Rival Ford sits in fifth place while Toyota and Mazda still dominate the market. To put Holden’s sub-4,000 sales figure into perspective, Toyota sold nearly as many HiLux pickups than Holden sold of its entire vehicle portfolio.
The 2018 ZB Commodore range and Holden Equinox have failed to spur sales, but the Holden Colorado did see an uptick in sales. Every other Holden vehicle was down in July. Holden’s sales were down a whopping 39.3 percent.
Holden also failed to crack a top-ten best-selling vehicle in July.
The brand brought in former Toyota chief Dave Buttner as its latest chairman and managing director in an attempt to redirect Holden’s path post local manufacturing. Buttner officially started the job August 1 and plans to tour Australia and speak with dealership councils to understand where the company has gone wrong.