Holden will task its dealerships with the final assembly of the Colorado Xtreme, a special edition pickup with a plethora of off-road accessories. However, franchises aren’t thrilled about the decision.
Speaking with Motoring in a Monday report, a source told the publication that dealers have voiced their displeasure over assembling the truck at service workshops. The Holden Colorado Xtreme will have its final bolt-on accessories fitted at dealers, and some believe the process will take 35 hours to complete.
The fact upsets dealers since it will likely eat into profit margins for the special-edition truck. The source also said the final-assembly decision is why Holden has not said how many Colorado Xtreme models will be available. In the announcement, Holden said the model would be “exceptionally limited.”
Included with the Colorado Z71 Xtreme is a winch system, heavy-duty bash plate, an LED light bar, upgraded front suspension and 18-inch Goodyear all-terrain tires. Other accessories include blacked-out elements and “Xtreme” decals.
The only powertrain available will be the 2.8-liter Duramax turbo-diesel four-cylinder paired with an automatic transmission.
Holden responded to the criticism and said each truck should take no more than 24 hours to assemble, which is “not an unreasonable amount of time” noting most of the accessories are bolt-on. And, in the end, Holden believed it was best to have its dealer network perform final assembly rather than outsource the work. Holden ceased building cars locally last year; the Holden Colorado is currently built in Thailand.