It’s no secret passenger car sales continue to tumble in North America as the market continues its shift to crossovers, SUVs and trucks. But Chevrolet doesn’t plan to abandon the segment like crosstown rival Ford.
Steve Majoros, Chevrolet’s marketing director for cars and crossovers, told Automotive News in a Tuesday report that the brand will continue to invest in sedans. In fact, as rivals cull their sedan portfolio, Chevy sees an opportunity.
“As other people are making noise about leaving the car business or thrifting back their portfolio, there’s still business to be had there. It’s just going about the business in a smart fashion,” Majoros said. He added that Chevy plans to invest in nearly every sedan segment from sub-compact to full-size.
According to AN data, passenger cars represent 32 percent of the U.S. market in 2018, down from 46 percent in 2014. Majoros believes car sales have reached their peak low, and when they stabilize or rebound, Chevrolet has a full line of sedans ready to capitalize on the segment’s vacuum. He said the brand will gladly pick up rival business as Chevy takes a “responsible” approach to the product.