Ford Motor Company officially launched its online build & price tool for the all-new, 2019 Ford Ranger in North America. The price tag: $25,395. That includes the base starting price and a $1,095 destination charge. If consumers wish to add all the technology and gadgets available, the price tag increases to an objectionable $47,020. For a midsize truck.
By comparison, the 2018 Chevy Colorado starts at $20,200 plus a $995 destination fee. The Chevy Colorado includes a 2.5L four-cylinder engine with 200 horsepower, while the 2019 Ford Ranger features a 2.3L Ecoboost four-cylinder engine. The Chevy Colorado does quickly jump in price, however, with 3.6L V6 or 2.8L Duramax diesel engine options, as well as a formidable ZR2 variant, which starts at around $41,000 before adding the bells and whistles.
Overall, while the new Ranger starts higher than the Colorado, GMC Canyon and Nissan Frontier. The Toyota Tacoma, however, still outprices the Ford Ranger by $1,100.
With that said, a refresh of the Colorado is expected, with introductions of new trim levels, such as the rumored Colorado Bison. It will be interesting to compare the price points of a refreshed Chevrolet Colorado and the new Ford Ranger in the near future with intensifying competition in this vehicle segment.