Cadillac plans to launch its first compact luxury crossover in China by the end of August, Cadillac Society reported Tuesday. The crossover’s launch in China comes ahead of plans to introduce the XT4 in the United States this fall.
Chinese consumers, therefore, will be the first to test drive and purchase the 2019 XT4. The brand iterated in the past that the XT4 will be a play toward younger buyers in the U.S., though the average age of a Cadillac buyer in China is much younger. The brand has also experienced healthy growth in China in recent years.
It’s unclear where pricing will fall for the XT4 in China, but the crossover will start at $35,790 in the U.S. and introduces a new Y trim strategy. All XT4 crossovers will start at a base Luxury trim and buyers may branch off to either better equipped Luxury trims (Premium Luxury) or move to the Sport trim. Sport and Luxury models also include exterior changes to differentiate the two. Notably, Sport models feature clear taillight lenses and fewer chrome accents in favor of blacked-out components.
Although China has become Cadillac’s largest market by volume, the brand is considerably more profitable in the U.S. Thus, GM will likely watch the XT4’s success in the U.S. more carefully.