The first-generation Chevrolet Volt was heralded at General Motors as the dawn of a new era. The Volt came as gas prices surged and Americans began downsizing into smaller vehicles. But, the economy began to recover, and the country rediscovered its love with pickups and SUVs.
The same could potentially be said for Australia where GM actually exported the Volt as the Holden Volt, right-hand drive and all. CarsGuide reported on Wednesday that the Volt flopped hard in Australia, and it may have been due to Holden’s target audience at the time.
When the Holden Volt launched in 2012, the company was busy putting the final touches on the VF Commodore family. Australians were still scooping up big sedans and the brand hardly had a reputation for hybrids, let alone plug-in hybrid cars.
How poorly did the Volt do? Over three years, Holden sold just 250 of them. The brand killed the car in April of 2015 and Holden hasn’t announced plans to bring the second-generation Volt to its portfolio of cars.
Perhaps Holden will one day receive its own electric car via the 20 new electric cars planned between now and 2023. But the Volt itself may not be long for this world, either. Reports indicate the Volt could morph into a plug-in crossover next decade—or die off altogether.