Automation and self-driving cars chart low on the list of things drivers value the most when purchasing a new car. A new survey conducted by Consumer Reports shows drivers are more keen on technology that can help them become a better driver—not tech that takes control away from them.
Features such as blind-spot monitoring and backup cameras scored highest in the survey with 51 percent of respondents saying it’s important their next car have a backup camera. 45 percent said they wanted a blind-spot monitoring system. Just 11 percent of respondents said they wanted a car that was capable of controlling acceleration, braking, and steering. Systems like GM’s Super Cruise semi self-driving system fall in this category.
Sam Abuelsamid, automotive analyst at the consulting and research firm Navigant, said automakers will still continue to push automated technologies despite current consumer preference to help build brands.
“In part, manufacturers need to offer these features in order to impact their brand perception,” he said.
Next decade, Super Cruise will expand to all Cadillac vehicles before trickling down to other GM brands.
He also added systems like backup cameras and blind-spot monitoring don’t actually intervene in the driving experience. Meanwhile, tech such as lane-keep assist and adaptive cruise control still feature quirks. Often, such technologies issue false positives which can become annoying for drivers rather than helpful.