After six years, Melody Lee will depart Cadillac, according to Cadillac Society. Lee tendered her resignation and wrote on her LinkedIn profile she doesn’t “know what’s next” but that she is “excited for it.”
A Cadillac spokesperson said Lee “has elected to resign from Cadillac to pursue other interests.”
Lee’s tenure at Cadillac has often been controversial as most of her effort surrounded the rollout of the brand’s “Dare Greatly” marketing and advertising program. She headed up the massive effort as Cadillac’s director of brand marketing. For the past eight months, Lee served as Book by Cadillac’s head.
The marketing and advertising campaign was often seen as misguided and aloof from the brand’s core competency and never birthed a “Born by Fire” moment the division hoped for. Cadillac’s advertising has since shifted directions to focus more on the product than storytelling.
As for Book by Cadillac, Lee’s resignation will not affect current plans. Book is currently in the process of expanding in Los Angeles and Dallas after a pilot program began in New York City last year. Lee’s resignation will take effect in mid-August and Sean Thornton, who’s held various positions at the company, will succeed her.