In an effort to further boost confidence in its imported line of vehicles, Holden will actually pay car shoppers if they test drive one of its cars and end up purchasing a competitor.
Holden calls it the “Test Drive Challenge,” which will dish out $500 AUD to shoppers, WhichCar reported. For example, buyers who test drive a 2018 ZB Commodore and purchase any rival car in the same segment will receive the $500 AUD in the form of a gift card. Shoppers cannot test drive, say, a Holden Colorado and then purchase a competitor’s sedan. Shoppers must also claim the rebate by August 31.
The marketing ploy is an effort to put more drivers in the seats of Holdens before deciding on a single vehicle. Holden sales remain dismal following the end of local manufacturing and even the brand’s managing director, Mark Bernhard, has admitted the company is in rougher shape than imagined.