General Motors has called in reinforcements for dealership marketing and advertising. The automaker approved marketing firm Naked Lime last Friday to handle email and direct mail targeted marketing services.
The announcement is an expansion of the digital marketing company’s previous participation in the program via the iMR program. Now, the program provides matching co-op funds that dealerships can utilize for marketing and advertising.
“All of us at Naked Lime take it as a point of pride to be included in the GM iMR program,” said Chris Walsh, vice president and general manager of Naked Lime Marketing. “While we already offer multiple iMR-eligible products and services, we’re especially excited about the opportunity targeted marketing provides dealers in delivering improved results.
Naked Lime also offers social media, search engine optimization, digital advertising, and dealer-branded eNewsletters to GM dealerships.