Come next decade, millions of new cars will be connected and spew incredible amounts of data from drivers. Where they travel, what they do behind the wheel, what apps are often used and for what purpose—all of it is on the table.
PC Magazine reported that one day, this data could very well be worth more than a car itself for automakers, and companies could make more money selling vehicle data than on the car. All of the data will be of high interest to any firm keen on selling products to drivers. On one hand, this isn’t a bad thing since one could expect more targeted ads and offers. On the other hand, it sounds like an incredible breach of privacy from behind the wheel.
Automakers haven’t quite yet figured out how to cash in on harvesting data, but General Motors and OnStar are already in the early stages. New connected platforms such as AtYourService and Marketplace are on the beginning for drivers and mounds of data ready for harvesting.
In an effort to protect drivers from extracting too much information, and protecting privacy, some groups have already spoken out against the practice. AAA, notably, has asked for automakers to share how they will extract, process and use driver data. And legislation has already been introduced to establish a safeguard against driver privacy.