Overnight in the United States, Holden announced Mark Bernhard would depart the company and appointed its seventh managing director since 2003. The revolving door of leadership is considered one reason why Holden has floundered in recent years.
But, we’re here to ask what you believe Holden needs to succeed in a world where it doesn’t build cars.
Perhaps it’s exclusive product. Holden rose to prominence as a car built for Australians. Of course, this included local production. We’ll likely never see General Motors assemble a Holden car in Australia ever again, but unique product exclusive to the market could help the brand regain some of its luster. These days, Holden is a national importer and sources vehicles from GM globally.
But, a car for Australia isn’t a sound financial investment when costs must be shared around the globe. So, maybe more attention to the imported cars is the answer. The 2018 Opel Insignia is a fine car. We’ve driven it as our 2018 Buick Regal. In Australia, it serves as a (sort of underwhelming) successor to the VF Commodore.
If anything, GM could have doctored up a unique design. At a minimum, we believe the car should boast a separate face from its global counterparts.
Is it a performance car? Holden is well known in enthusiast circles for burly V8 engines and rear-wheel drive sedans. But we doubt Holden would ever gain a mainstream model based on, let’s say, the Cadillac CTS. Cadillac could return to Australia one day, though. Holden also renewed its partnership with Holden Special Vehicles to begin selling the Chevrolet Camaro SS and Silverado HD.
But those cars wear bowties, not lions. For better or worse, Holden built a reputation on its Australian roots. It’s hard to sell that story when the portfolio features simple badge swaps. Talk to us down below.