Ahead of the 2019 Cadillac XT4 crossover’s launch this fall, General Motors’ luxury division has begun advertising the vehicle.
According to a Monday report from our sister publication Cadillac Society, online banner ads have appeared for the XT4 luxury crossover. The ads show an image of the vehicle’s front headlight and daytime running light with the words, “All-New Cadillac XT4.” The text shifts to say, “Arriving Fall 2018” and “Reserve Yours Now.”
The XT4 is Cadillac’s first (and crucial) contender in the compact luxury crossover space. Cadillac will also position the crossover at a sub-compact price point but in the compact class. The XT4’s price undercuts all of its direct rivals but starts at a significantly less expensive price.
Speaking of price, the 2019 XT4 will max out at $56,635 for a fully loaded model. Those looking at an entry-level model will find a $35,790 sticker price, which includes a mandatory $995 destination fee.