Ford made nationwide headlines earlier this May when sales of its Chevy Silverado and GMC Sierra rival, the F-Series, increased 11.3 percent to 84,639 units (in the United States market). The results represent the nameplate’s best May sales performance since 2000 and also mark 13 consecutive months of year-over-year sales gains. The good news for GM’s cross-town rival don’t end there, as the F-Series lineup managed to grow Average Transaction Prices (ATPs) by $1,400, meaning that the record sales didn’t come by means of profit-sapping incentives, otherwise known as giving the trucks away.
On the other end of the truck spectrum, FCA’s Ram Pickup managed to grow sales nearly 5 percent to 46,781 units in May, as the automaker launched the all-new 2019 Ram 1500.
Sales Numbers - Full-Size Mainstream Pickup Trucks - May 2018 - USA
|MODEL||MAY 18 / MAY 17||MAY 18||MAY 17||YTD 18 / YTD 17||YTD 18||YTD 17|
General Motors, meanwhile, has elected to be quiet about the sales of its Silverado and Sierra due to a decision to exclusively report sales results on a quarterly basis. GM is the only automaker in the world to make such a decision. We should, however, see how Silverado and Sierra sales fared in the past three months in July, when GM reports Q2 sales figures.
Going forward, Ford’s bread-and-butter truck line will face stiff competition from GM’s 2019 Silverado 1500 and 2019 Sierra 1500, as well as the 2019 Ram 1500, all of which are new for the 2019 model year.
Stay tuned to GM Authority next Tuesday, when GM is expected to report its Q2 sales performance, and more GM news coverage.
About The Numbers
- All percent change figures compared to Ford F-Series May 2017 sales
- There were 26 selling days in May 2018 and 25 selling days in May 2017
- Sales resources: