Following months of rumors and analysis by the Detroit Auto Dealers Association, the Detroit Auto Show will officially leave the cold weather behind. The Detroit News reported on Thursday the show will move to either October or June.
DADA has confirmed the new dates, but the group that organizes the auto show plans for a formal announcement on July 24. The date change will help the Detroit show exhibit indoor and outdoor displays and provide a reprieve from the Consumer Electronics Show, which is held shortly before the Detroit show in January.
The changes will mark the first time in 50 years that the show will not be held in January.
General Motors came out in favor of a date change earlier this year and specifically lobbied for a June show. The automaker called for a festival to celebrate automotive that could tie into Detroit’s Belle Isle Grand Prix, too. Some immediate concerns surrounded cooling the Cobo Center—where the show is held—when temperatures soar and the area’s humidity sets in. Parking may also be an issue if the show is held alongside the Grand Prix.
The move is also focused on drawing consumers to Detroit in the warmer temperatures to experience the city and what it has to offer. Despite Detroit’s resurgence, January’s cold and snowy weather often makes travel difficult and keeps visitors from exploring the city’s new venues.
Detroit has seen its share of blows in recent years as more automakers opt to unveil vehicles at private events. In the past few years, numerous brands have pulled the plug on Detroit including Audi, BMW, Mercedes-Benz, Volvo, Mazda, Jaguar-Land Rover and more.