On June 24, the lives of women in Saudi Arabia will change drastically. For the first time, the government will permit women to drive a vehicle. And, to further support them, Chevrolet is offering its 24/7 roadside assistance program to women drivers regardless of the make and model vehicle they drive.
Typically, Chevrolet provides 24/7 roadside assistance with the purchase of any new Chevrolet complementary for four years, but the brand hopes to inspire confidence in women drivers by expanding the program to all makes.
“Safety is part of our very foundation at Chevrolet and we continuously work to find ways to deliver on this promise to our customers, their cars, and their security on the road, KSA is no different. Engrained in the Saudi community for over 90 years now, we have been a constant companion providing dependable means of transport to both men and women which is why extending our 24/7 Roadside Assistance program to all women drivers in Saudi was a natural step for Chevrolet,” Molly Peck, Chief Marketing Officer at General Motors Middle East, said.
The program includes all of the following:
- Recovery in the event of an accident
- Flat tire changes (spare installed if equipped)
- Courtesy transportation to take a driver home
- Lockout service (keys locked inside vehicle)
- Fuel delivery up to 20 liters
- Recovery from being stuck in sand
- Emergency towing
- Battery jump starts
The program will be offered for eight weeks to all Saudi women following the driving ban’s lift on June 24.