No, it’s not ideal that General Motors product chief, Mark Reuss, pinned the 2019 C7 Corvette ZR1 into a concrete barrier. But, the incident at the Detroit Grand Prix at Belle Isle has a silver lining: Chevrolet earned millions of dollars in exposure from the wreck.
According to a Tuesday report from AutoGuide, Chevrolet pulled in $3.5 million worth of exposure from the crash—or 70 times more exposure than the brand earned during the weekend’s first race, per Apex Marketing Group. It hasn’t been positive press, but the fact of the matter is the wreck involved a Chevrolet splashed with the brand’s logo. And, if one believes in all press is good press, then the bowtie brand made out like a bandit last weekend.
Chevrolet released a statement following the wreck pointing to numerous factors that caused the wreck, including track conditions and the weather. But, Reuss himself offered up an apologetic statement following the crash. Reuss was not harmed in the crash, though the race was delayed by 30 minutes to clean up the aftermath.