Four years after Cadillac packed up and moved its headquarters to New York City, New York, newly minted brand president Steve Carlisle will keep the luxury division settled in the Big Apple.
“It’s 100 percent that we’re staying here, that was never a question,” said Andrew Lipman, a Cadillac spokesman.
Although the move was controversial at the time, analysts now say it was the right move. And despite rumors, GM had the move planned ahead of de Nysschen’s arrival at Cadillac. The brand is now a global luxury brand, and not only a Detroit staple. Cadillac has made major strides in China, and the NYC image plays well with global gains.
The NYC area also makes it easier to attract new talent who may be turned off by a Detroit relocation, analysts said in the report.
Carlisle will commute to Detroit or any other location as needed but will be based in NYC with the rest of Cadillac’s employees in the SoHo neighborhood. Lipman added NYC is a short flight from Detroit and Cadillac is, ultimately, “still very much a part of GM and proudly so.”