Chevrolet wasn’t always a General Motors brand, but it’s officially been 100 years since the automaker acquired the former motor company.
In an effort to regain control of the company, Durant purchased as many shares of Chevrolet as his profits allowed for. Finally, according to Click On Detroit, the GM founder offered five GM shares for every Chevrolet share. This would be the deal that sealed Chevrolet’s fate as a GM brand.
On this day 100 years ago, Chevrolet joined GM’s other brands at the time: Oldsmobile, Cadillac and Oakland. GMC trucks were soon rebranded as Chevrolet trucks, and by 1919, Chevrolet operated manufacturing plants in Michigan, Ohio, Texas and California.
Under GM, Chevrolet would flourish to become the automaker’s bread-and-butter division. It would also birth two of the most iconic American performance cars: the Chevrolet Corvette and Chevrolet Camaro.