Buick China has reversed its decision to kill off the popular Excelle nameplate and announced a new model will head to showrooms.
The Buick Excelle, not to be confused with the Excelle GT, was always one of the brand’s most affordable models and started around $13,000. In 2016, Buick announced the Excelle would depart after 13 years of production.
The brand was light on details surrounding the reincarnated Excelle, but the small sedan always shared underpinnings with Daewoo and the Opel Astra. It’s unclear what underpins the new car with Opel out of General Motors’ control. We do see some resemblances to the Chevrolet Cruze, however.
Buick did note the modern design, which adopts the brand’s latest styling motifs. They include the winged grille element and Avista-looking grille assembly. The car is also 0.43 inches longer than its previous Excelle, which led to a wider body.
Details on the Excelle’s launch weren’t provided in the announcement, but the car should find a lot of love. Since 2003, Buick has sold nearly 3 million Excelles in the country.