General Motors Company has just announced that it will begin reporting its U.S. vehicle sales results on a quarterly basis. The automaker previously reported sales figures on a monthly basis, a practice that has been well-established for decades in the industry.
However, GM feels differently, stating that a 30-day window is not enough time to determine actual sales trends from other short-term impacts.
“Thirty days is not enough time to separate real sales trends from short-term fluctuations in a very dynamic, highly competitive market,” said Kurt McNeil, U.S. vice president, Sales Operations. “Reporting sales quarterly better aligns with our business, and the quality of information will make it easier to see how the business is performing.”
The automaker goes on to explain that monthly sales in the auto industry “are subject to many issues that make them more volatile than quarterly sales, including product launch activity, weather, other seasonal factors, the number of selling days and incentive activity.”
GM will report its March 2018 sales figures today, April 3rd, 2018 – and GM Authority will report on these results as they take place. Subsequently, the automaker will report sales on a quarterly basis, as follows:
- Second quarter 2018 sales, which include sales from April, May and June, will be released on July 3rd, 2018
- Third quarter 2018 sales, which include sales from July, August and September, will be released on October 2nd, 2018
- Fourth quarter 2018 sales, which include sales from October, November and December, will be released on January 3rd, 2019
GM also stated that it will provide its quarterly sales numbers on a total, brand, and nameplate basis. It will provide overall fleet mix and inventory figures, but these will be total – rather than broken out by brand and model. Additionally, GM will share J.D. Power PIN estimates for incentive spending and average transaction prices, but these have historically been shared on a highly selective basis.
Update: GM will also begin reporting sales on a quarterly basis in China.