Ford made headlines this week when it announced plans to overhaul its North American vehicle portfolio that skews heavily to trucks and SUVs. In the process, the Ford Taurus, Fusion, Focus and Fiesta will soon come to an end. However, we shouldn’t expect an identical strategy from General Motors.
The Detroit News reported on Thursday that General Motors CEO Mary Barra still believes the sedan segment is “significant,” but she also admitted is declining.
“We think there’s an opportunity because we’ve made the investments, we need to deploy little-to-no capital as we move forward,” Barra said on a conference call with investors.
Barra’s statement doesn’t paint the most optimistic view for GM sedans moving forward, but she also doesn’t totally sound the alarm bell. It seems all but certain the Chevrolet Impala will die off considering her “little-to-no-capital” comment.
She added that GM has worked to overhaul its car lines to create greater efficiencies and said, “I think what you’re going to see us do is very efficiently play in a segment that although is declining, there still is opportunity.”
Earlier reports suggested GM was studying the futures of a handful of cars, namely, the Chevrolet Volt, Chevrolet Impala, Buick LaCrosse, and Cadillac CT6.