Tom Peters has spent decades designing some of General Motors’ best-known vehicles, and that includes the Chevrolet Corvette. Where does Peters get some of his artistic inspiration from? None other than Ed “Big Daddy” Roth.
Roth is well known for his muscle car and hot rod art, along with Rat Fink, the iconic hot rod character. Peters said the art inspired him when he was young and he’d actually try to emulate the look himself. He’d then sell his art for $0.25 a piece until some individuals requested t-shirts.
Peters says that same energy from his youth keeps him excited to walk into the design studio every day. There may not be any insane Roth-inspired art on the C7 Corvette, but the link to hot rods is undeniable after hearing Peters’ story. Click play above to grab more insight into the designer’s thought process.