It appears Chevrolet may have something brewing for the Chevrolet Colorado ZR2, and it involves bison. The brand filed to protect the “ZR2 Bison” name with the United States Patent and Trademark Office on April 2 of this year.
AutoGuide first reported on the trademark last Friday, which follows news Chevy also trademarked the “Colorado Bison” name in 2016. Details are few and far between, but it appears some sort of special edition truck could be in the pipeline.
Chevrolet has used the “Bison” name in the past, though we doubt a Colorado ZR2 Bison will bear much resemblance to its predecessor. The Chevy Bison was a Class 8 heavy-duty truck in the late 1970s. Sales of the Bison were disappointing, and Chevrolet’s heavy truck sales ceased in 1981. GMC would continue to sell its version, the GMC General.
We’ve heard an updated Chevrolet Colorado and GMC Canyon are potentially due sometime this year, so we may hear and see more of a Colorado ZR2 Bison in the months to come.