Buick laid out an aggressive new-energy vehicle strategy in China with the “Buick Blue” strategy, and on Sunday, we received our first look at yet another Buick electric car. And the name certainly rings a bell.
The brand teased the Buick Enspire concept ahead of a global reveal in China on April 17. Without much detail, Buick said the electric SUV concept is the “latest example of innovation and application of future electric smart mobility.”
The Enspire name harkens back up to five years ago, though we began to speculate in 2015 that an Enspire crossover would arrive to fill the gap between the smaller Envision and full-size Enclave. Thus far, those plans haven’t come to fruition. The production Envision could be a China-only model, but General Motors previously filed to trademark the “Enspire” name in the United States three years ago.
We’ve also heard rumors suggesting Buick will receive an electric vehicle based on the 2018 Chevrolet Bolt EV with more expressive styling and luxury. GM could twin the Enspire with the Bolt EV, which would toss out our earlier speculation on a mid-size Envision SUV.
The sole teaser image doesn’t give away the vehicle’s size, either. It very well could be a larger SUV, or it may be a smaller hatchback like the Bolt EV. The rather round shape at the rear does remind us of the unbranded electric vehicle GM showed in an investor slideshow last year, though.
We’ll know more in the days to come on the Enspire, and look for any new information right here on GM Authority.