Last year, Chevrolet debuted the Camaro 50th Anniversary Hot Wheels edition to quite a bit of fanfare. Now, eager buyers will soon be receiving their cars
The Lansing State Journal was on-hand as General Motors’ Lansing Grand River plant cranked out the first few hundred special-edition Camaros. For some background, the Chevrolet Camaro was one of the first Hot Wheels toy cars released in 1968, and also debuted in orange. The 50th Anniversary Camaro received a special shade of “Crush” orange exterior paint meant to recall the classic orange Hot Wheels tracks.
Aside from the unique exterior color, the package, which costs $4,995, adds orange seatbelts, dark taillights, 50th Anniversary Hot Wheels badging and 20-inch wheels.
Todd Christensen, marketing manager for Chevrolet Camaro, said fans have been clamoring for an orange shade to return to the Camaro’s color palette. Though, it’s unclear if the shade will stick around past the special edition’s expiration date. Chevrolet hopes to sell 2,000 to 3,000 50th Anniversary Hot Wheels editions through August. That month, orders will close for good.
Thus far, Chevrolet has received 1,200 orders and the plant has built 400 cars so far. Buyers may add the special edition package to any 2LT and 2SS Camaro.