The 2019 Cadillac XT4 unexpectedly showed up in a new commercial. Set to the tune of Uptown Funk by Bruno Mars, the spot showed the upcoming model from various dimly-lit angles, without fully revealing the model in its entirety. The ad premiered during the 90th Oscars Academy Awards. Now, nearly a week later, we have a new XT4 teaser image to give us another look at the future model.
Initially discovered by our sister site Cadillac Society, the new Cadillac XT4 teaser (pictured above) was placed on a new landing page within the “Concept Vehicles” section of the official Cadillac website. The XT4 photo shows a dimly-lit outline of the XT4’s front end with those seductive LED front accent lights, which on the XT4 gain a horizontal light pipe in addition to the vertical light elements seen on existing Cadillac models.
We can also see bottom-mounted wing mirrors and a new shield-like front grille. In fact, we get a better look at the front lights and mirrors in another image (below), which we scraped from the aforementioned XT4 ad.
It’s also worthy of mentioning that the XT4 landing page is accompanied by these words:
“A Cadillac vibrant in design and purpose, just like the people who drive it. The XT4 is equal parts statement piece and blank canvas.”
The page adds that the XT4 will be available in the fall of 2018 and also invites visitors to watch the 30-second ad.
About 2019 Cadillac XT4
The Cadillac XT4 is an upcoming compact crossover that will slot under the midsize XT5 as Cadillac’s second crossover utility vehicle (CUV). The XT4 will be underpinned by the front-drive-based GM E2 platform and will be produced at the GM Fairfax plant in Kansas City, Kansas.
From a business standpoint, the XT4 is of significant importance for Cadillac’s global sales growth plans, since it will fill a glaring hole in the brand’s vehicle portfolio. With just a single crossover (the XT5), Cadillac’s crossover lineup has been sorely lacking compared to competing luxury makes, all of which offer three models or more. In fact, some rivals, including BMW and Mercedes-Benz, offer up to seven CUVs/SUVs in their lineup as utility vehicle sales are experiencing rampant growth in the marketplace.
Discuss the XT4 in our Cadillac forum.