Holden is on the hunt for new talent in the Supercars series, and it specifically seeks a female driver. Mark Harland, Holden’s chief marketing executive, told Supercars in a Monday report that it has already spoken with a few female drivers and compiled a “wish list” of sorts.
Harland believes a female driver would be good for the brand, and for the sport to further diversify itself in motorsport and bring new fans to the series.
“We’ve had a few chats with a couple of teams to see what we can do to bring a female up through the ranks, but there’s nothing to confirm yet,” he said.
Holden eyes someone like Simona de Silvestro, who currently races with Nissan in the Supercars series. She signed a three-year contract in 2017 with the automaker. Another female “wish list” driver is Molly Taylor, who currently competes in the Australian Rally Championship in a factory-backed Subaru.
The brand said if it can’t find a veteran female driver, it’s committed to bringing new talent through the SuperUtes series and prep them for Supercars.
“Bringing females through the ranks – drivers, engineers, things like that – is good,” Harland commented. “We want to find that balance, but at the end of the day, whoever is in the car on any given weekend, that’s who we’re supporting.”