General Motors dealerships began to raise concerns over the automaker’s sole website manager option, CDK Global. The company is GM’s preferred dealer website manager, but dealerships themselves said the websites are “clunky” and called for more options, Automotive News reported on Sunday.
Dealers aren’t forced to choose CDK Global, but GM incentivizes dealers to use the company for consistent messaging for every dealership. Many dealers aren’t happy with the service and called on GM to add more preferred options. GM executives in attendance hinted that solutions are on the horizon.
Aside from the CDK issues, dealers said the meeting was positive, though GM presented little new information. Instead, the focus was on increasing dealership profitability. Many dealers also asked for clarification on the revised Standards for Excellence program, which GM revised. The revision cut salesperson bonuses for 2018 from $225 to $150 per Chevrolet, Buick and GMC sold.