The North American International Auto Show, or Detroit Auto Show, could be in for some of its biggest changes in decades. Show organizers are reportedly looking at moving the show to October from January and even rebranding the show’s name.
The Detroit News reported on the news on last Friday, and discussions to move the show’s dates are further along than the name change.
Switching the Detroit show from January to October has a host of benefits, per Rod Alberts, executive director of the Detroit Auto Dealers Association and NAIAS organizer. Foremost, the weather is a major factor. NAIAS takes place in the bitter cold of January, and Alberts said October weather would also open up the show to include more outdoor events, especially as consumers seek out more information and displays on self-driving cars.
“A decision would still be several months down the road,” he said, “but October is a prime, fresh, exciting month. The weather and the timing make a nice blend if it were to work out.”
Although he didn’t mention it, moving the Detroit auto show to October would put some serious space between it and the Consumer Electronics Show, which takes place just a week before. CES has become a rival to NAIAS as automakers choose the show to debut new technology and even full concepts.
Alberts said a decision to move the show is still months out, and if agreed to, the first Detroit show for October would happen in 2020.