Underscoring the move from passenger cars to crossovers is the fact that Chevrolet dealers can’t get enough of them.
Chevrolet National Dealer Council Chairman Mike Bowsher told Automotive News in an interview published Wednesday that dealers will welcome any additional crossover models. Not just more Trax, Equinox or Traverse models, but all-new CUVs.
Bowsher commented on the compact crossover market specifically and reiterated it’s the fastest-growing segment. It’s a major reason why the 2018 Chevrolet Equinox was downsized. Meanwhile, Chevrolet will bring a new mid-size crossover, potentially called the Blazer, to bridge the gap from Equinox to Traverse.
Speaking of the Blazer, Bowsher said, “we’ll take it.” He consistently underscored booming crossover sales and said, “[the segment] is absolutely on fire. It is booming.”
Chevrolet has not publicly confirmed plans for a mid-size crossover, but spy shots show a GMC Acadia-sized crossover is forthcoming, The Blazer name is also not official.
Curiously, Bowsher did not mention more rugged SUVs, but he did comment on the 2019 Silverado and said it will be an incredibly important product for Chevy and its dealers.
“Silverado is the backbone of Chevrolet, no question. It has always been the backbone. To have this truck coming out with the capabilities, the technology and things [the 2019 Silverado] has, is very exciting. It should top off a pretty darn good 2018 for us, and we’re counting on it,” he said.