In a bit of a shock move, Lincoln will reportedly kill off the newly introduced Lincoln Continental after the current-generation car runs its lifecycle, sources told our sister publication, Ford Authority. It will leave General Motors as the only American automaker fielding a full-size luxury sedan with the 2018 Cadillac CT6, though its most direct competitor, the XTS, will also likely exit production.
The decision comes after Ford invested $1 billion to bring the tenth-generation Continental to market following its departure from the market in 2002. Our sources would not say why Ford will pull the plug, but it likely has something to do with the tepid sedan market as crossover and SUV sales surge. The Continental has only been on sale for 18 months, and the large luxury sedan has sold 18,846 units through February 2018.
The source told Ford Authority there isn’t a good scenario for a successor at the moment, which will leave Lincoln with the mid-size MKZ and a slew of crossover and SUV models.
Cadillac, however, will restructure its sedan portfolio and bring two new cars to replace three sedans. The two sedans will put more distance between one another as direct replacements for the compact ATS and larger CTS. As mentioned, the XTS will exit production in the coming years and leave the CT6 as the brand’s largest sedan offering.