The sedan isn’t totally on a death march just yet, but sales continue to disappoint as consumers turn to crossovers, trucks and SUVs. At Cadillac, it’s been a shortcoming since the brand’s current portfolio is heavy on passenger cars.
The brand’s president, Johan de Nysschen, spoke with Motor Trend in an interview published Monday and offered up his explanation on why sedan sales continue to fall. The short story? Younger buyers aren’t interested, and today’s infrastructure isn’t as conducive for a sedan.
On the younger buyers, de Nysschen said it’s hard to flaunt driving dynamics when the buyer group isn’t exactly interested in them. He said handling and dynamics excited buyers yesterday, but not so much today.
“It’s more about the way cars complement and enable their lifestyle now,” he said of younger car buyers.
However, he didn’t stop short of blaming the United States’ infrastructure.
“When roads no longer support high-performance sport sedans and ultra-low-profile rubber, people are going to respond to it,” he said.
Meanwhile, trucks, SUVs and crossovers can offer some relief from pothole-filled roads and dicey roadways. Low-slung sedans? Not so much.
Cadillac will focus on strengthening its core portfolio before it thinks about adding other niche models, which means we’ll see a focus on crossovers and updated sedans first. On deck is the 2019 Cadillac XT4, which will make its debut in a couple weeks at the 2018 New York International Auto Show.