Cadillac dealerships are finally starting to feel optimistic about the future. A handful of dealers spoke to Automotive News in a Sunday report and said the most-recent dealer meeting in Las Vegas showed more optimism than ever.
Cadillac President Johan de Nysschen was on hand at the meeting and took in additional concerns surrounding the Project Pinnacle dealership restructuring, but many issues have already been ironed out. Dealers have begun to embrace the program after growing pains.
Will Churchill, head of the Cadillac National Dealer Council, said there were some “congratulations going on,” something that hasn’t happened in awhile, he said.
“There’s this little bit of optimism that’s creeping into the Cadillac dealer body,” he added. By no means did de Nysschen or dealers claim victory, but Churchill also said, “it’s nice to have a little bit of wind forming at your back.”
The luxury brand will launch the 2019 Cadillac XT4 this fall, which marks the first new vehicle for the brand in years—and a crucial one, at that. Cadillac has missed out on the crossover market in recent years as the 2018 XT5 props sales up in the United States. Cadillac will also launch the refreshed 2019 CT6 and CT6 V-Sport in early 2019. Next year, we should see two more new Cadillacs as part of the brand’s product offensive.
By 2022, Cadillac should offer four crossover, three sedans and the next-generation Cadillac Escalade.