Cadillac’s exclusive advertising rights at the Oscars brought three new ad spots to television screen across America this past Sunday. And they were a major departure from what we’ve become accustomed to.
The three ads had different purposes, though all of them arrived with a sort of spunk we haven’t seen from Cadillac in years. More importantly, they focused on product and services available today.
Ad one, titled “Future Cars,” pokes fun at the promises of days’ past for self-driving cars and future technologies. We see shots from “The Jetsons,” “Minority Report” and “Back To The Future” to highlight the dreams of technologically advanced cars. Cue Super Cruise, the brand’s semi self-driving system.
The second ad, which GM Authority covered extensively, spotlights the forthcoming 2019 Cadillac XT4 luxury crossover. The ad points to Cadillac’s challenge to not simply write a sequel, but introduce a fresh take on the luxury CUV.
We feel it’s Cadillac most successful round of ads in recent history. Not only do they pay respects to Cadillac’s legacy, but it offers immediate solutions with product and services here today. We loved seeing the Escala in last year’s “Pedestal” ad, but it’s tough to advertise a car that doesn’t actually exist.
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