The Buick brand has been an NCAA partner for years and actually skipped a Super Bowl ad this year to focus more on the NCAA. And the free Wi-Fi comes as CBS projects streaming views to increase dramatically. In 2017, the network reported streaming views increased 33 percent year over year to a total of 22.4 million hours of live online viewing.
To complement the free Wi-Fi, Buick has also rolled out a free NCAA Tournament app so drivers can have one place to listen to live audio. The app will be available during March Madness exclusively, and Buick owners with the built-in shop function will have access to it from the car itself.
Only owners who currently do not have an active Wi-Fi plan are eligible for the offer.