Should Chevy make the RS package optional on the Camaro SS? That’s the topic of this week’s Community Question here at GM Authority.
It’s no secret that the current, sixth-generation Chevrolet Camaro is not selling as well as it could be. Camaro sales fell 6.2 percent (4,797 units) from 2015 to 2016, and another 6.6 percent (4,765 units) from 2016 to 2017. To make matters worse, the sports car posted only 2,867 sales in January 2018, marking its lowest monthly sales result since returning to production in 2010.
Though the car is an absolute gem from a vehicle dynamics (driving and handling) and styling standpoints, arguably the foremost reason for the rather low sales volumes of gen six model is the higher price of the 6.2L LT1 V8-powered Camaro SS when compared to the previous model and to the competition. The difference in price isn’t huge (roughly three thousand), and Chevy often gives dealers a $2,000 conquest incentive to lure existing Mustang owners. Even so, something tells us that a sizable amount of potential buyers don’t even consider the Camaro after learning about its higher base price. And that has us wondering whether Camaro sales would rebound if Chevy were to decrease the price of the Camaro SS by two or three grand in order to bring it more in line with that of its chief rival – the Ford Mustang GT.
|2018 Camaro SS||2018 Mustang GT||Difference|
|Base Price:||$37,995||$35,095||$2,900 (Camaro)|
We have heard that Chevy is working on rearranging the 2019 Camaro’s trim levels in order to derive a lower price for the base and mid-tier models, and one of the most obvious ways to do so for the Camaro SS is to unbundle the RS package that’s currently standard.
To note, the RS package is a $1,950 option on the LS and LT Camaro and includes the following features:
- RS package for 1LS, 1LT, 2LT:
- 20″ 5-split spoke premium Gray-painted, machined-face aluminum wheels
- High intensity discharge headlamps
- LED taillamps
- RS-specific grilles
- Decklid-mounted lip spoiler
Meanwhile, the Camaro SS has the following content standard:
- 20″ wheels
- HID headlights
- SS-specific grilles
- Stanchion spoiler
So it would stand to reason that Chevy can trim about two grand from the price of the Camaro SS to make it more affordable. And so that’s what we are asking you in this poll. Vote away and sound off in the comments below.