General Motors Vice President of Global Design, Michael Simcoe, is one of the few individuals who’s had the opportunity to steer the automaker’s global design vision. Although he’s new to the position, it won’t be long before we begin to see Simcoe’s stamp of approval on numerous GM vehicles.
The first Australian to hold the position recently sat down with Autoline to discuss a bevy of topics from the demise of Holden manufacturing, the sale of Opel and Vauxhall to PSA Groupe, current design trends and how he approaches design. The 26-minute-long interview makes for an excellent look inside GM design, and potentially a glimpse at what we can expect from the future.
Simcoe has often been pegged as a designer with an engineering background, a very different thinker from past GM design chiefs. It’s one of many traits GM product chief Mark Reuss admired of Simcoe when the automaker selected the designer for the top position, following Ed Welburn’s retirement.
His ethos could potentially help engineering pushback over various ideas, since Simcoe knows both sides of the world—a right- and left-brain guy, so to speak.
Watch the entire interview above and you may catch a few interesting nuggets of information, such as Simcoe’s desire to do a large luxury Cadillac and Buick coupe.