Automakers move to protect names and trademarks regularly, but General Motors latest trademark is intriguing. Why? It’s not a current vehicle nameplate the for protecting, but something new altogether: “Tribute.”
AutoGuide first reported on the trademark filing on Wednesday, which describes the “Tribute” trademark for use on “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
Clearly, GM has plans for the name if it’s interested in protecting the name, and it will likely grace a future product. As far as we can look back, the automaker’s brands have no ties to the Tribute name, though the name did grace a Mazda crossover SUV years ago.
As for what GM could apply the name to, your guess is as good as ours. Regarding any future product, we know Chevrolet has a mid-size crossover forthcoming, which the media has labeled “Blazer,” but GM hasn’t made the name official. We’ve also heard mumbling of a body-on-frame SUV for GMC, though those rumors have died down in recent months.
We also know the automaker has 20 new electric cars coming by 2023. Specifically, two new electric cars are coming in about a year, and one of them will more than likely wear a Buick badge. Could the Tribute find its way to an EV? We’ll have to wait and see.