Automotive News reported on the big changes on Monday, which salespeople and dealer owners are hotly debating. Last year, if a salesperson sold at least 11 Chevrolets, 7 GMCs or 5 Buicks, he or she would qualify for the $225 per car, which included a $75 add-on bonus for setting up OnStar. The volume figures don’t change, but the add-on bonus goes away for 2018.
Some dealers expressed concerns that it could lead to higher staff turnover if a salesperson finds a more competitive program at a competing brand or dealer. Others aren’t so worried and view the GM bonus as simply that: an extra bonus atop dealer salary and commission.
Other dealer owners, such as Mike Bowsher, chairman of the Chevrolet National Dealer Council, said he’s confident dealers will take care of their employees and the bonus cuts wouldn’t affect employment.
“For the salespeople who may be affected, I certainly trust dealers are aware enough to take care of those folks. I’m certainly not going to lose any of my folks,” he said.
Perhaps more troubling is another change: a salesperson needs to meet or exceed the regional customer satisfaction index target each quarter to earn any bonus. That could spell trouble for a salesperson, who could receive poor scores due to a vehicle’s mechanical failure or other issues.
“If you’re only delivering five Buicks and seven GMCs and you have two or three bad reports due to product failure, you’re in trouble,” an anonymous salesperson said.