Chevrolet’s famed (or perhaps infamous) “Real People, Not Actors” ad spots had a good week this month surrounding viewership. During the week of February 5-11, Chevy ads held first, fourth and fifth place.
The rankings come from iSpot.tv, which tracks the number of impressions via national broadcast and cable television airings.
First place goes to “Freeway Talk,” which features Chevy’s “real people” discussing J.D. Power awards and dependability on the side of a freeway. The ad racked up 355,063,577 impressions with an attention index of 78. The attention index measures view interruptions. If the viewer changes the channel, pulling up the TV guide, fast-forwards or other various actions, the score drops.
In fourth place, Chevy’s “Easy Choice” ad garnered 227,347,988 impressions for the week with an attention index of 143. The ad shows children declaring they’d rather their parents pass on a Chevrolet Silverado than a Ford F-150 when they grow up. The ad’s attention index was the best of the rankings and had 43 percent fewer interruptions.
Finally, in fifth place is the brand’s “Family Reunion” ad. The “real people” give their opinion on the 2018 Chevrolet Traverse, and (surprise!), their extended families hide inside the vehicle. Over the week, the ad accumulated 209,853,124 impressions with an attention index of 47.