General Motors saw sales of its mid-size pickup trucks fall by 1 percent in 2017, but it likely increased profitability in the segment, thanks to the ZR2.
Seeking Alpha reported on Tuesday that the Colorado ZR2 made up 10 percent of Colorado sales at the end of 2017. The figure represents a healthy, and steady, increase of its sales mix following its introduction in May 2017.
The news got better last month. In January, the Colorado ZR2 made up 12 percent of the mid-size pickup’s sales mix. Mind you, the ZR2 starts at around $41,000 and tops out at around $52,000, which means GM is making a healthy profit per truck, despite the small sales decline in the segment.
GM’s full earnings report for 2017 showed an EBIT of $12.8 billion, which matched its financial performance from 2016. GM-UAW employees will receive $11,750 profit-sharing bonuses following the earnings report.