The current, third-generation Buick LaCrosse, introduced for the 2017 model year, has not seen the same levels of sales volumes as its second-generation predecessor. However, LaCrosse sales surged 130 percent in January. Why? Good ol’ fashioned “cash on the hood” sales techniques.
Sales Results - USA - LaCrosse
There were two notable incentives on the 2017 Buick LaCrosse last month. One was $7,000 of total cash allowance, comprised of $6,250 Bonus Cash plus $750 Customer Cash. The second was 0 percent APR for 72 months plus $2,000 when the vehicle was financed through GM Financial.
- Track Buick LaCrosse incentives using the GM Authority GM incentive tracker
- Track 2017 Buick LaCrosse incentives as well as 2017 Buick LaCrosse incentives for January 2018
Bloomberg reported last Tuesday that some buyers received a staggering $14,000 off the MSRP of a 2017 Buick LaCrosse. The incentives were not available nationwide, since the final sum required a mix of local, regional and national cash incentives, but the deal was possible to obtain. The average discount on a 2018 LaCrosse last month was still pretty hefty at $8,240. And given that the biggest Buick sedan starts at $29,565 means some buyers scored one heck of a deal.
The 2018 LaCrosse ushered in rather substantial packaging changes. The once-standard 3.6-liter V6 LGX is now optional and reserved for upper trims, while a 2.5-liter four-cylinder LHN with the eAssist mild hybrid system sits as the standard mill. The change not only resulted in an increase in fuel economy, but also decreased the entry-level price below $30,000.
Buick will also add the LaCrosse Avenir for the 2018 model year, which will reportedly start at around $45,000 while including unique content such as a new grille, pearl-nickel wheels and interior elements.