Following a recent history of J.D. Power recognition, Buick walked away with a high honor. The brand became the first mass-market brand to earn J.D. Power’s inaugural Total Ownership Experience award.
The new accolade stems from a brand’s performance in five other J.D. Power studies: Automotive Performance, Execution and Layout (APEAL); Customer Service Index (CSI); Initial Quality Study (IQS); Sales Satisfaction Index (SSI); and Vehicle Dependability Study (VDS).
The award’s goal is to recognize brands that continue to satisfy customers and owners at every stage of the car buying and ownership experience. Buick came out on top in the mass-market category. Porsche took home the award in the luxury category.
Buick topped last year’s J.D. Power Sales Satisfaction Survey and Customer Service Index. It also became the first American brand to crack the top three in reliability ratings at Consumer Reports in 2016.