Cadillac is still without a chief marketing officer after former CMO, Uwe Ellinghaus, suddenly resigned last year over health issues. The search will go on, according to President Johan de Nysschen.
The Cadillac boss informed The Detroit Free Press in a report published last Tuesday that interviews are currently ongoing to replace the former CMO. Notably, Ellinghaus ushered in the “Dare Greatly” marketing and advertising blitz and was at the forefront of brand curation projects including New York City’s Cadillac House.
Cadillac marketing has split many down the middle. The brand swears by its approach and claims its brand building is finally showing results; loyalists remain confused over Cadillac’s message.
The next CMO will have a challenge presented: build on Cadillac’s foundations and oversee marketing for a blitz of new vehicles. The brand will launch a new vehicle every six months through 2020. They will include the 2019 Cadillac XT4 compact crossover, a three-row Cadillac crossover (XT6 or XT7), the CTS and XTS replacement (CT5) and a small sedan to replace the ATS (CT3). A slew of new battery-electric vehicles will also arrive in the coming years.