General Motors was served a lawsuit from Swiss artist Adrian Falkner after he alleged the automaker used one of his Detroit murals without knowledge or consent in a Cadillac XT5 advertisement.
Automotive News reported on Thursday that the “Art of the Drive” campaign, which featured the XT5 crossover, highlights Falkner’s mural and is the “only creative element dressing the car,” according to the suit.
Cadillac launched the ad campaign in the fall of 2016 and the images appeared on the brand’s Instagram account, Facebook page and Twitter account. Falkner’s lawsuit goes further and said GM intentionally hid his signature by photographing the car and mural from a deliberate angle.
Cadillac, GM and Falkner did not comment on the pending litigation.
Falkner hasn’t named potentially damages but requested accounting of all money earned from the campaign.