Auto shows have recently declined in importance for many automakers, and the latest evidence comes from Opel. Automotive News Europe reported earlier this month that the brand won’t be present at the 2018 Geneva Motor Show.
The Opel brand debuted seven new vehicles in 2017 before it split with its old owner, General Motors. Now, PSA Groupe has Opel on a strict cost-cutting plan, and Geneva isn’t a priority. Opel reportedly does not have any new vehicles planned for 2018.
“If there is no new product, then the brands won’t be there,” an Opel spokesman said.
PSA has been working quickly to move Opel’s current vehicles off of GM platforms and away from the automaker’s powertrains and technology. The first PSA-born Opel—not counting the Crossland X or Grandland X—will likely be the next-generation Corsa.
In the long run, PSA plans to return to the United States no later than 2026. Right now, it seems Opel is a top contender to mark the French automaker’s return to U.S. shores, but a final decision hasn’t been made.