OnStar has reached over 50,000 subscriptions in its Mercosur unit, which is made up of Brazil in Argentina within GM’s revised South American structure. The growth enables OnStar to have reached over over 7 million active users globally.
OnStar was first offered in Argentina on Chevrolet Cruze models built from May 2016 onward at the GM Alvear Automotive Complex in the Santa Fe province. From then on, Chevrolet became the first automaker to have state-of-the-art technology in nearly every vehicle in its lineup, from the Onix to the Trailblazer.
“Chevrolet is the only brand that offers total connectivity, satisfying the demand of the consumer who wants to carry the cell phone inside the vehicle and the vehicle inside the cell phone,” said Carlos Zarlenga, president of GM Mercosur, in a translated press release. “OnStar, together with MyLink, allows Chevrolet customers to have access to a platform of exclusive services. This is a huge differential that has helped to position the preference for the brand as the absolute leader of the market for 2 consecutive years in the Mercosur.”