Denali’s success story continues. GMC’s luxury sub-brand accounted for roughly one-third of all its sales in 2017 and set a record sales figure in the process.
Roughly 29 percent of GMC vehicles sold boasted Denali trimmings in 2017, which is up 10 percent from 2013. Specifically, Acadia, Sierra HD, Yukon XL and Yukon buyers were most likely to purchase the range-topping Denali model with 30 percent, 50 percent, 63 percent and 54 percent of vehicles sold boasting a Denali badge.
The Denali sub-brand has also helped GMC’s average transaction prices soar. The average transaction price (ATP) for a GMC vehicle reached $43,800 at the end of 2017. Ten years ago, the ATP sat at $32,600, an increase of 35 percent.
Although the 2018 GMC Terrain is a newcomer, it still showed promise as well. The brand said the smallest of GMC crossovers achieved very strong conquest sales, that is, buyers coming from competing brands. Sales jumped 48 percent year-over-year. Retail deliveries of the Acadia increased 26 percent and Yukon and Yukon XL deliveries rose 54 and 51 percent year-over-year, respectively.