Holden’s market share has slumped as the brand prepared to close its manufacturing operations and began its move to a full vehicle importer. Thus far, sales results have proved lukewarm at best. However, things may be on the uptick for Holden.
In December, the Holden Astra soared past rivals to top the passenger car sales chart and handily outsold fierce rivals. The Mazda 3 and Toyota Corolla have often dominated the sales chart, but the Astra placed first with 3,532 units sold. Mazda sold 2,807 3s and Toyota moved 2,641 Corollas.
The Astra was Holden’s star in December, but interest in the Colorado helped push Holden sales. The brand sold 3,130 pickups last month, though it lagged behind Toyota and Ford. The newly launched Equinox also found 679 driveways in its first month on sale. Holden’s final sales figure was enough to put it in second place and leapfrog Mazda as a whole with 12,179 vehicles sold to Mazda’s 9,102.
This year will be a monumental one for Holden. The first imported Commodore will reach Australia in February and the Holden Acadia will launch sometime this year as well to give Holden a three-crossover strategy in Trax, Equinox and Acadia. Meanwhile, Holden Special Vehicles will supplement Holden itself with two new products: right-hand drive versions of the Chevrolet Camaro and Chevrolet Silverado 2500HD.